META PLATFORMS INC (META)

META Platforms Inc. creates technology that helps people stay connected, share experiences, and grow businesses. Their products-like Facebook, Instagram, and WhatsApp-let users chat, post photos and videos, and stay updated on what’s happening in the world. They also build virtual reality (VR) and augmented reality (AR) devices, like Meta Quest headsets and smart glasses, to create more immersive ways to interact.

Meta is working towards the “metaverse”- a future digital world where people can socialize, work, and play using VR and AR. They also invest heavily in artificial intelligence (AI) to improve content recommendations, help advertisers reach the right audience, and create AI-powered tools, like Meta AI, which acts as a smart assistant across their apps and devices.

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Financial Snapshot

Income Statement (*values displayed in millions)

How do they make money?

• Advertising: 98% of META’s revenue in 2024 came from advertising on Facebook, Instagram, Messenger, and third-party mobile applications. Marketers pay for ad products either directly or through their relationships with advertising agencies or resellers, based on the number of impressions delivered or the number of actions, such as clicks, taken by our users.

•  Reality Labs: this revenue is generated from the delivery of consumer hardware products, such as Meta Quest and Ray-Ban Meta AI glasses, and related software and content.

• Other Revenue: META generates revenue from its WhatsApp Business Platform, Meta Verified subscriptions, net fees they receive from developers using their Payments infrastructure, and revenue from various other sources.

Good Time to Buy?

At the time of writing, META is down 19% since its February 2025 52 Week High of 740.91/share. This is one of the world’s most valuable and influential companies. Thus, scooping up a few shares at a relatively cheap price seems like a good deal to us.

FYI

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